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Sunday, November 17, 2013

steve Jobs #4


 For my non fiction book report I was inclined to read a biography, and I ended up reading Walter Isaacson's "Steve Jobs". As of this point I have read 337/571 pages in the book. In this bibliography it is very hard to identify a main conflict, therefore I have concluded that there simply is none, and this book is instead a series of conflicts who's purposes are to describe the personality of the main character, "Steve Jobs". Thus I am forced to describe one of these many, and I have selected the most recent conflict in this book. In literary terms, this conflict is "Man vs. Man". This conflict is when Steve Jobs hired a CEO known as "John Sculley" who shortly after evicts Steve Jobs from the very company that he created, "Apple". This conflict occurred in 1985, shortly after the Macintosh was released. According to Sculley the Macintosh division hadn't done anything for 6 months. Since Steve Jobs was the head of this division (after evicting Jef Raskin), he was responsible for all the employees, therefore in total, it was all his fault. Apparently after the board meeting when he was officially fired he, "ran to his office and broke down crying". However he quickly recovered and, "Recruited some pirates" (The Macintosh division's employees were called "The Macintosh Pirates"). Then he immediately started a new company known as "NeXT". Here Steve Jobs started out with quite some capital, and developed a new computer meant for academic purposes. During this time Steve Jobs also Bought Pixar a now very famous film company. Continuing on, "NeXT" was a failure but at the same time "Apple was beginning to control less and less of the market share. In the end apple was desperate and recalled Steve Jobs as Co-CEO, but sadly the current CEO was't very good and was forced to leave. Then Steve Jobs momentarily declared himself CEO while trying to find a new CEO. This however was taking too long and in the end "Apple" gave up the search. 

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